La Fabrique à Sosie: when fake stars taste our real cookies!
At La Fabrique Cookies, we love to surprise you! For our latest campaign, we wanted to create a buzz on social media in an original and fun way: La Fabrique à Sosie! The idea was simple and quirky: to make the public believe that real stars, SCH and Justin Bieber, had made a gourmet stop in our shops, just for our cookies.
We invited professional lookalikes of these two superstars to play along. They visited our shops and were filmed, as if they were the real celebrities, coming to enjoy our treats. We then shared these videos on our accounts, creating a wave of curiosity and enthusiasm. The effect was spectacular! Thousands of customers and fans believed the hoax, generating incredible excitement. The message? While we may not have real stars, we certainly have real homemade cookies that deserve all the attention!
A viral campaign with impressive results
This operation, carried out in collaboration with the Gangstères agency, was a resounding success. We published 13 pieces of content on TikTok and Instagram in one month, and the results exceeded all our expectations:
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More than 3 million views across all content.
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More than 160,000 likes generated on the 13 posts.
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A reach on influencer accounts of more than 400,000 impressions, including 121,000 impressions for Mayadorable.
A success that goes beyond the numbers
The "prank" format clearly found its audience, as evidenced by the 150,000 likes across all posts. This campaign generated numerous positive spin-offs, including 3 press articles and good visibility on Google and LinkedIn.
A big thank you to the Gangstères agency for their creativity and to the SCH and Justin Bieber lookalikes for playing along perfectly! This operation proved that humor, authenticity, and indulgence are the perfect ingredients for successful communication. We look forward to surprising you again!
