45,000 cookies offered throughout France
On September 17, from opening to closing, a cookie was given to each customer, with no purchase necessary. It was a simple and generous way to introduce La Fabrique Cookies' iconic cookies, made in France from French ingredients: pure butter, clean label and uncompromising on taste.
To extend the experience, a national contest allowed one participant
to win their weight in cookies. Full details were announced on
the same day on La Fabrique Cookies' social media. Stay connected on
@lafabriquecookies !
The day was festive in stores, amplified by the exceptional participation
of @Julieferrat! Known for her joie de vivre on social media, the influencer brought all her energy and fully embodied the convivial spirit of this operation.
Discovery of an exclusive recipe
This edition of Cookie Day was also an opportunity for La Fabrique Cookies to unveil in preview its exclusive autumn creation. The 2025 autumn cookie, specially imagined for the event, was offered for tasting in all stores… but its recipe remained secret until D-Day.
The most curious and gourmets were invited to guess the ingredients of this new cookie, at the heart of a fun and gourmet activity. It was an original way to announce the arrival of autumn while highlighting the brand's creativity.
A big thank you to all of you who came on September 17, 2025, to all La Fabrique Cookies stores in France!
