CookieDay 2024: An unforgettable day of sharing and indulgence!
Cookie Day 2024 is now over, and we want to say a huge thank you! As every year, this day was a moment of generosity, sharing, and smiles. For our 7th edition, more of you than ever before walked through the doors of our stores all over France, making this day a real success.
New cookie recipes for even greater indulgence
This year, CookieDay was the occasion to make a big announcement: our cookies have increased from 60 to 100 grams! This novelty was met with overwhelming enthusiasm. More generous, softer, and adorned with gourmet toppings, our cookies were a sensation. This major change enhanced the experience, offering even more intense indulgence with every bite.
The concept of CookieDay, initiated in 2018, is simple and delicious: offer a free cookie to everyone who visits us. This year, attendance exceeded all our expectations. From the opening, long queues formed, not out of impatience, but with joy and good humor!
Exceptional mobilization and record figures
The success of this edition is measured not only by store attendance but also by the incredible resonance it had on social networks and in the media. Our community continued to grow, with 870 new followers in just 10 days. Renowned influencers, such as Le Paris d'Alexis, relayed the event, generating more than 1.6 million cumulative views!
Our press coverage generated numerous mentions in the media, reaching more than 71 million readers. These impressive figures demonstrate the general enthusiasm for CookieDay and the relevance of our concept.
Much more than a cookie, a connection
CookieDay is much more than a simple distribution of treats. It is a valuable annual event that strengthens the bond with our community. We had the pleasure of seeing our most loyal customers again, but also of welcoming new faces, curious to discover the world of La Fabrique Cookies.
A big thank you to everyone for your participation and enthusiasm. See you next year for the 8th edition, which we hope will be even more incredible!
